There used to be a time when social media was strictly used for social networking with friends, family, college colleagues, and for fun and games. However, because the internet continues to evolve, social media has crossed over into the professional setting. It’s not only changed the way we search for jobs but also the way employers seek out and vet potential employees. Of course LinkedIn is the touchstone of all things professional and job-like but now we see other platforms hurrying to step in line. Facebook, Twitter, Instagram, and other social media platforms are evolving to keep up with LinkedIn and allowing employers to search for candidates there as well. Although that profile pic of you doing a keg stand is impressive to your friends your future employer may not think so. Maybe it’s time to revamp your social media pages. But don’t worry, we won’t leave you in the dark on this one…

Tips on how to make your profile employer ready before applying to jobs:

  • Google Your Self – I know. Scary, right? I also shudder at the thought of Googling myself. But you must believe that recruiters are doing this as a step of your hiring process if not for simply satisfying their own curiosity. Look at this from a strictly objective standpoint, is the content positive, negative, or accurate that shows up on the first page results? Remember to check for your personal information such as phone number, home address, email, etc. 
  • Flip Through Those Old Pics – Make sure to remove or hide photos of you partying or any that you think would not appear to be professional. Of course, we understand that everyone likes to have fun outside of work but as a first impression, which would you want to give? In your privacy settings there are options to select an audience view to insure your information is kept private for the most part. You’re able to mark photos as “only you can view” so that way you do not have to delete the images if you want to keep them.
  • Evaluate Your Posting Content – Consider your overall tone and demeanor. Are you complaining about a prior employer, colleague, or boss? I would suggest not posting any vulgar language, personal issues, or unkind political/religious rants that could be misconstrued by viewers. Such content can push you to the bottom of the talent selection for a position, especially management. Employers want employees who can handle pressure and maintain professionalism, while also being open minded and able to express their views without negative or violent tones.
  • Be Real – Don’t be afraid to show off your personality! This is what sets you apart and makes you unique. Show what groups interest you. Show your passion for old movies, home town sports, or recreational hobbies. Don’t leave these sections blank. They are great way to show the employer a peek into your personality. Hey, you may even be Clemson fans which would allow for a great conversation starter and building rapport during the initial interview!
  • Showcase Your Knowledge and Abilities – For LinkedIn and Facebook make sure to include your achievements, work history, and an intro summary about you. For your LinkedIn profile, take advantage soliciting for recommendations from past bosses and colleagues. This can help showcase and highlight what it’s like to work with you and what kind of team you may best fit. The more positive insight gathered for the employer the better equipped they are to make an informed decision.
  • Review Your Privacy Settings – Time to let go of the past. Showcase your current mindset! Because we grow and mature in time, the content we wrote 10 or even 5 years ago will not be as mature as the content you write today. Utilize who can see your stuff with the “audience selector”. Turn on “approval” settings so any and all tagging must be approved before it can be posted on your social media page. Decide whether you want employers to see your email, phone number, and location. This can all be controlled in settings.

Remember, your social media pages can be just as a decision maker as your resume or your interview. With employers using social platforms for their searches, you do not want to limit your chances of landing your dream job! While there may be some loss of privacy with social media, it is important to take advantage of the benefits as well. Social media can make an instant impression on your potential employers… let’s just make sure it the right one.